The early childhood education industry is historically underserved and undervalued, despite being one of the most pressing matters for today’s families. Fose+McKay was brought on to help bring First Things First’s groundbreaking work to the forefront in a way that resonated with parents and created a lasting impact on the industry.
Bringing power to the profession was the ultimate goal. We used effective messaging through multi-media advertising campaigns, brought to life through video, social media and data visualization graphics, to bring First Things First’s expertise to the people who needed them most — today’s parents. By crafting early childhood marketing campaigns in a way that met parents where they are, in a way that eliminates any uncertainty, shame and bias around the issue proved to be incredibly effective in bringing light to the importance of focusing on early childhood education.
Our long-standing relationship with First Things First continues to elevate the importance of high-quality early education in a way that has made longstanding impacts across the industry. By consistently reminding the general public that early education is the foundation of a healthier, happier and economically-sound future has allowed for First Things First to grow a massive audience and continues to push a steady cadence of informative content out to them.