With children in underserved communities facing distinct challenges every day – from a lack of access to healthy foods to an acute shortage of safe places to play and consistent mentors – the U.S. Soccer Foundation aims to enhance, assist and grow the sport of soccer from kids across the United States, with a special emphasis on underserved communities. In order to position soccer as a vehicle for social change, resources and information must be on-brand, cohesive across all 50 states and easily accessible for a wide range of communities. This poses a crucial marketing charge to effectively promote local programs and the support of U.S. Soccer Foundation’s broad bench of partners to kids and parents everywhere.
Fose + McKay supports the U.S. Soccer Foundation on an integrated marketing front, producing graphics, video content along with website design and management to elevate and showcase their brand. Recent engagements have included marketing programs such as “Soccer for Success” and “It’s Everyone’s Game,” which are designed to help children, parents and volunteers across the country access physical education and philanthropic programming near them. Fose + McKay’s efforts have also helped deepen the U.S. Soccer Foundation’s relationship with their partners by finding interactive ways to highlight local work on a large scale and laddering individual efforts up to the larger movement of organizations supporting soccer.