Highlights
Have you heard? AI is set to drive 45% of the global economy by 2030! 🌍 AI is transforming the workspace—making strategies more efficient, data-driven, and effective. As technology evolves, the integration of AI will only continue to grow, offering innovative solutions to engage customers and drive business growth.
How do you use AI? 💡
We recently caught up with Graphic Designer Nicole Young to find out what she’s listening to. It’s "How Did This Get Made?”, a comedy podcast that celebrates bad movies. Comedians/actors Paul Scheer, June Diane Raphael, and Jason Mantzoukas break down the best of the worst movies you`ve never seen.
“It’s hilarious…very entertaining, like sitting around with friends dissecting a really bad movie,” Nicole said. We can’t wait to check it out!
What’s the Zeigarnik Effect? People are more likely to remember ongoing or unfinished tasks. Think of all the shows that end with a cliffhanger. You can’t wait to find out more, right? It’s the same concept. How will you use this knowledge to better engage with your audience?
(See what we did there? 😂)
Have you been loading up your device with free apps? It seems like there are more free apps available on iOS and Android than ever before—but are they legitimate? Free apps run the gamut from safe, high-quality options to hot garbage that’ll crash over and over. One thing to remember, as Fose + McKay’s Ellen Fairfield always says, “if you’re not paying, you’re the product.”
#FoseMcKay
Recent reports on conditions at the now-closed Jarratt, VA Boar’s Head plant read like something from an Upton Sinclair novel. Now that the mushy meat has hit the fan, people are looking into exactly who’s behind the premium meat and cheese brand. This is a reminder that you should have a communications crisis plan in place BEFORE there’s a crisis.
Since her teammates were all listening to true crime podcasts, Jacqueline Boggess was determined to highlight something else. Which was hard because, when it comes to podcasts, she only listens to true crime. But there`s more to listening than podcasts and her current running playlist is filled with Prince, Teddy Swims, and Chappell Roan. She said, "this playlist is H-O-T-T-O-G-O!" Buuuuuut, since it`s almost Halloween, she`s also listening to the podcast "Candyman: The True Story Behind the Bathroom Mirror Murder."
#FoseMcKay
Why have you been seeing commercials on Netflix for the past few months? Advertisers know they can`t rely on network and cable TV, or even digital, to reach Americans. A whopping 99% of Americans now subscribe to at least one streaming service. If you`re annoyed by the commercials, you can blame streaming`s immense popularity for the change—you can also upgrade to an ad-free plan!
What’s Fose + McKay Account Manager Megan Amandio listening to?
“Like my fellow team members, I mainly listen to true crime podcasts and was recently recommended `Bear Brook: Season 1` which takes a deep dive into a cold case from 1985. It involves four bodies found in Bear Brook State Park in Allentown, NH. The beginning of the story is reminiscent of “Stand By Me,” and the narrator keeps the audience engaged through the decades-long case.” – Megan
Should your business be on TikTok? It depends on who you`re trying to reach and how much effort you`re willing to put into your account. More than 2/3 of TikTok users are under age 35 and they expect to build online relationships on the platform, not get a hard sell. If you have questions about social media best practices, we`re here to help!
Are you communicating with your employees in the best way possible? Effective communication is about more than passing information. You must consider the right tone, frequency, mode, and more. Fose + McKay recently helped one of our clients implement an employee texting program so they can get the right message to the right people at the right time. Remember, as focus group legend Frank Lentz said, "it’s not what you say, it’s what people hear."
What are people saying about @ghostofjohnmccain? According to @washingtonpost it’s “a madcap retelling” of McCain’s life and “more ‘Book of Mormon’ meets ‘The Capitol Steps’ than ‘Young Mr. Lincoln.’” We’re thrilled the musical - produced by our own @maxfose with Jason Rose and Lynn Londen—is getting such rave reviews.
