Eddie Basha’s collection is more than a curation of beautiful art – it’s a legacy. The Fose+McKay team was tasked with branding the Basha gallery and telling it’s story, while finding new and engaging ways to share the collector’s important lessons of relationships, humor and love with the world.
To capture a life of joy, passion and sincerity was a task that could only be accomplished through multi-media efforts. Our team created a series of five thematic videos that interviewed all those touched by Eddie Basha’s life and legacy, and let their stories do the talking. Because to us, the impact and experiences of world-renowned artists, family members and loved ones allows Eddie’s legacy to live on, bringing an authentic and refreshing approach to the gallery’s marketing efforts.
Today, these videos and other gallery-branded marketing materials allow for the one-of-a-kind artifacts of Eddie’s collection to reach audiences around the world in a way that captures the essence of the curator himself – allowing his love of art to live on forever.