Zulfa Ishak, our lead designer on the project and a native Arabic speaker, created a design that “portrays the intricacy and depth of the Arabic language in a simple and organic way.”
Other than the homepage, the infographic landing page was the most visited page on QFI.org the month it was posted. On Facebook, the infographic outperformed the average of all posts from the same month across all major metrics:
- 427% better reach
- 423% more impressions
- 614% more comments
- 1,245% more engaged users
Following the success of the Arabic Language Root System infographic, we began a monthly campaign to design and share a new infographic every month.
The second infographic was launched on and celebrated International Mother Language Day 2018. Zulfa took the opportunity to bring QFI’s concept to life and create an “easy to understand infographic that illustrates the highly diverse world of Arabic dialects.”